0 Manager Sr Manager Marketing - Aarong
Manager/Sr. Manager, Marketing
JOBID: #085766
  • Lead the brand team and plan integrated marketing campaigns to execute Aarong’s marketing strategy using ATL, BTL and TTL strategies.
  • Ensuring effective brand communication across all platforms including in-store, outdoor, digital and print media.
  • Coordinating campaign content development by working with in house creative team, vendors and agencies.
  • Coordinating photo and video shoots including theme selection, site selection, model recruitment, logistics and administrative tasks.
  • Responsible for activation of campaigns and events and measuring its success.
  • Responsible for communication and coordination with all contracted vendors.
  • Work with retail outlet staff to ensure effective implementation of promotional campaigns.
  • Working on special branding projects for Aarong, Taaga and Grassroots Café.
Education Requirement:
  • Masters/ MBA major in marketing or a closely related subject from any recognized university.
  • 3rd division/class/CGPA below 2.0 in any academic examinations will not be considered.
Additional Requirement:
  • Ideal candidate should have good knowledge about ATL, BTL and TTL strategies.
  • Knowledge about marketing mix and digital marketing tools
  • Knowledge about budgeting and campaign management
  • Must have strong communication and negotiation skills
No. Of Vacancy: 1
Salary: Negotiable
Other Benefits:

 PF, Gratuity, Health Insurance, Bonus etc.

Company Description:

Aarong is one of the largest social enterprises of BRAC established in 1978 as retail chain that is making a significant contribution to the local economy through the creation of market linkage, entrepreneurs and employment opportunities. Aarong offers a fair price to the rural suppliers and artisans while introducing the products to urban markets where both demand and consumers’ willingness to pay the highest. Today, Aarong has transformed into a high surplus generating enterprise, operating as one of the largest lifestyle retailers in Bangladesh.

Apply Instruction:

Send Your CV to career.aarong@brac.net

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Job Highlights
# Category: Marketing/Sales Category
# Position Level: Mid
# Employment Type:Full Time Job
Country : Bangladesh
Division: Dhaka,

District : Dhaka


Published: 07 Sep 2017   |   Deadline: 06 Oct 2017
Who Can Apply:
# Age: Not Mentioned
# Gender: N/A
# Experience Required: 5 - 6 Years
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